BEKhealth starts 2024 with new branding and go-to-market strategy

February 26, 2024

BEKhealth, an AI-powered EMR data platform is celebrating a new marketing framework to better serve their customers and the market at-large.

The company launched the new brand at SCOPE 2024 with a new logo, website, and product interfaces. Everything is designed to expand BEKhealth’s commitment to simplifying the clinical research process for current and future partners.

“We have invested a lot of time and strategy into simplifying our message so customers and prospects have a clear understanding of our value.” says CEO, David Levin. “With our brand story, we can better serve our customers with easier onboarding, implementation, and training.”

“We are building toward becoming the fastest and most accurate platform for sites and sponsors to meet their enrollment goals. Ultimately, our goal is to have a positive impact on the lives of 100 million people through clinical research.”

The company hit the ground running in 2024 with business development goals, clinical support growth, and partnership strategy to expand access to clinical research across the country. Currently, only 8% of providers participate in clinical research; noting time, money, and staffing as the main reasons to decline. BEKhealth is purpose-built to fix that.

The BEKhealth Patient-Matching Platform and the BEKnetwork make for rapid implementation, giving research and community-minded sites a seamless transition into ongoing and upcoming studies. With Human-powered AI, BEKhealth brings technology with a personal touch and clinical expertise, joining forces with sites and sponsors to empower each to make the right decisions for enrollment and patient-matching.